Easy methods to Put on the Viral “East Coast Summer time” Pattern (à los angeles Carolyn Bessette on the Seaside)

Easy methods to Put on the Viral “East Coast Summer time” Pattern (à los angeles Carolyn Bessette on the Seaside)


When you’re like me and also you’ve all the time admired that without difficulty sublime summer time taste—the type that appears polished with out ever feeling overdone—you’re in the fitting position!

One among this season’s largest viral traits, East Coast Summer time, is rooted in delicate minimalism, vintage staples, and undying items that don’t shout—they whisper. Suppose: Carolyn Bessette on the seaside.

However what does “East Coast Summer time” in truth imply?

It’s now not about all the sea coast. This aesthetic attracts from a couple of iconic spots—Martha’s Winery, Nantucket, Hyannis Port, and the extra understated corners of the Hamptons. Image shingled summer time houses, yacht golf equipment, crisp whites, striped tops, woven textures… and completely no emblems.

It’s extra of a temper than a map.

It’s now not flashy. It’s now not overly stylish. It’s about development a dresser of lovely, increased fundamentals that really feel undying and easy.

And the most productive phase? You don’t want a yacht—or a shuttle to New England—to tug it off! 😉

Stay scrolling for 5 easy, foolproof taste guidelines that will help you deliver this vintage coastal aesthetic to existence.

Massive thanks to Saks 5th Road for sponsoring this publish. I best spouse with manufacturers I really like.


east coast summer time taste

1. Impartial Palette

Black, white, army, tan, and white are the basis sun shades of the East Coast Summer time dresser. Those undying tones really feel increased, flexible, and easy—precisely the type of understated magnificence Carolyn was once recognized for.

Within the glance above, I went head-to-toe black and white—a colour pairing that all the time works and feels sublime regardless of the environment. The FRAME Le Narrow Palazzo denims are a favourite for a explanation why: the leg-lengthening silhouette is ultra-flattering. When you’re petite, pair them with heels (like I did right here); if you happen to’re taller, a swish flat or espadrille works completely.

I styled the denims with a striped Veronica Beard polo for a nod to nautical with a preppy twist. It’s polished, it’s simple, and it’s the type of outfit you must put on to lunch in Martha’s Winery and glance proper at house.

Professional tip: When doubtful, anchor your glance in black and white—it all the time reads increased.


2. Make a selection Stripes

Not anything channels East Coast summer time taste slightly like stripes. Whether or not it’s a most sensible, a tote, or a pair of espadrilles, a vintage stripe provides simply the correct quantity of visible pastime whilst conserving issues undying.

📸 For the glance above, I selected a black-and-white striped polo through Veronica Beard. It’s relaxed and cushy and provides affect with out overwhelming the glance.

Black and white stripes are particularly flexible and pair superbly with white denim, adapted shorts, and even capri pants (Sure, they’re baacck!) I’ve related a couple of of my favourite striped staples beneath.

When you’re not sure the place to start out, start with a easy striped tee or knit—a work you’ll have and put on for years yet to come.


viral east coast summer style trend and how to wear it featuring striped polo shirt by Veronica Beard, white wide leg jeans by FRAME, prada triangle scarf in black and white and Staud beaded bag

3. No Emblems

Once I appeared via pictures of Carolyn Bessette, something stood out right away: now not a unmarried visual emblem. She was once the queen of quiet luxurious. Her seems to be had been easy, refined, sublime and undying.

I did come with a small nod to Carolyn’s signature shawl second through tying a graphic published shawl (through Prada) in my hair—however the branding is just noticeable, and that’s the purpose.

Base line: If you wish to channel this glance, skip the emblems. As a substitute, focal point on high quality, construction, and silhouette.

4. Espadrilles 

The espadrille is the unsung hero of East Coast sublime—relaxed, sublime and vintage. Whether or not it’s a wedge, flat or slingback, they upload refined polish. 

I’m dressed in a couple of closed-toe, black, Castañer espadrilles. The closed toe isn’t required however indubitably provides refinement to the glance. Those wedges upload peak with out sacrificing convenience.

Impartial espadrilles like black, beige or metal are your summer time tablet MVP. You are going to put on them with the entirety.


viral east coast summer style trend and how to wear it featuring striped polo shirt by Veronica Beard, white wide leg jeans by FRAME, prada triangle scarf in black and white and Staud beaded bag

5. Upload Easy, Considerate Equipment

Understated doesn’t imply uninteresting. The precise accent—moderately selected—can shift a whole outfit’s power with out stealing the display.

For this glance, I added a published triangle shawl (Carolyn’s signature!)—a refined nod to her iconic headwear second. I additionally reached for small oval sun shades and the STAUD beaded shoulder bag. Those equipment carry the glance with minimum effort.

Straw hats, structured baggage, subtle jewellery, and graceful (small-ish) sun shades are all East Coast Summer time staples. Simply consider: each piece will have to be easy, but impactful. Suppose much less remark, extra sophistication. 


Take a look at my Summer time Tablet dresser for extra undying, sublime types.

viral east coast summer style trend and how to wear it featuring striped polo shirt by Veronica Beard, white wide leg jeans by FRAME, prada triangle scarf in black and white and Staud beaded bag

💫 Previous Cash, New Temper: The Carolyn Bessette Code

Much less is extra. Suppose quiet luxurious, much less = extra sophistication

Keep herbal and impartial. Minimum make-up, undone hair, glowy pores and skin. Impartial colours. Understated, however impactful equipment.

Make a selection Classics. Ask your self: Will I put on this subsequent summer time? 5 summers from now?

You don’t want a Kennedy ultimate title—or a aircraft price ticket to the Winery—to grasp this glance.
Simply undying, well-made items… and the boldness to put on them very easily.

If you are taking something clear of this development, let it’s this: magnificence doesn’t want to be loud to be robust.

Leave a Reply

Your email address will not be published. Required fields are marked *