Welcome to Plus Measurement Bridal Week—a birthday celebration of the newest, biggest, and maximum game-changing choices in plus length bridal style. All week lengthy, we’re spotlighting the manufacturers, assets, and skilled guidelines which might be serving to plus length brides (and their besties) stroll with a bit of luck down the aisle.
And in the case of outfitting your bridal birthday celebration in one thing that’s in truth lovable and in fact size-inclusive, one logo has temporarily transform a favourite: Bridal Babes. Recognized for his or her fashion-forward designs, dedication to illustration, and sizing that runs as much as 5X, they’ve created a bridesmaid enjoy that celebrates curves with out compromise. Whether or not you stuck their Shark Tank look or are simply finding them now, Bridal Babes is a logo each and every bride-to-be will have to have on her radar.
With regards to outfitting your bridal birthday celebration, discovering attire which might be in truth lovable and size-inclusive can really feel like undertaking unimaginable. However this logo is replacing that narrative with curves, self assurance, and couture-inspired taste—meet Bridal Babes, the game-changing bridesmaid corporate that’s as dedicated to inclusivity as it’s to daring and playful taste.
A Logo Born From Actual Bridesmaid Struggles
Bridal Babes used to be based through energy couple Ashley and Charles Younger, who knew the bridal {industry} wanted a significant shake-up. After observing family members combat to search out fashionable, flattering bridesmaid choices—particularly for her plus length bridesmaids—they made up our minds to construct one thing about it.
“We needed to create a logo that celebrates all ladies, without reference to length or pores and skin tone. Our objective is to make each and every bridesmaid really feel assured and lovely.” —Ashley Younger, from her interview with Hampton College.
And so they intended it: Bridal Babes carries sizes from Small to 5X, they usually’ve been excited about inclusivity from day one—no longer as a business plan, however as a undertaking.
Ashley shared that developing a classy, size-inclusive line wasn’t so simple as scaling up directly sizes. “From the start, we got down to create robes that in truth have compatibility curvier ladies—with out compromise. One of the most largest demanding situations used to be breaking clear of the normal style manufacturing style, the place “plus length” used to be ceaselessly handled as an afterthought. We knew we needed to cross deeper—rethinking design patterns, proportions, and upholstery alternatives from the bottom up.”
That method resulted in a signature step forward: “The step forward got here once we advanced our signature stretch satin cloth. It gave us the facility to create robes that hugged and venerated curves, with out sacrificing convenience. Unexpectedly, our shoppers weren’t simply settling for what have compatibility—they have been opting for what made them really feel stunning. That shift in self assurance has been one of the vital rewarding portions of this adventure.”
Bridal Babes Making Strikes on Shark Tank
Bridal Babes didn’t simply quietly drop into the marketplace—they confirmed up and confirmed out on Season 14 of Shark Tank, the place they landed a maintain none instead of Emma Grede, co-founder of Excellent American and a number one voice in inclusive style. That partnership added gasoline to their undertaking and helped highlight the will for higher choices within the bridal house. With Emma’s backing and steerage, Bridal Babes won extra visibility—and much more momentum in main a body-positive revolution in bridal style.
Why Measurement-Inclusive Bridesmaid Model Is Non-Negotiable
Let’s communicate information: 67% of American ladies put on a length 14 or upper, but nearly all of bridesmaid manufacturers nonetheless prevent at XL—or worse, rate further for prolonged sizes. That disconnect leaves too many bridesmaids feeling like an afterthought.
Bridal Babes is flipping that script. With kinds that cross as much as 5X (similar in have compatibility to Torrid’s 3X), they’re appearing that plus length style and elegance doesn’t imply compromising on style or have compatibility. You will need to be aware that bridesmaid get dressed sizes ceaselessly run another way than your on a regular basis clothes. Don’t be stunned in case you measure right into a length or two above your conventional off-the-rack have compatibility—it’s utterly standard in formalwear!
Bridal and bridesmaid sizing is in response to industry-specific length charts, no longer same old ready-to-wear measurements. Crucial factor is specializing in the have compatibility, no longer the quantity at the tag. All the time measure your self in moderation (bust, waist, and hips) and evaluate your measurements to the logo’s length chart prior to ordering.
Ashley gives considerate recommendation for plus length bridesmaids navigating their first bridal birthday celebration: “First, you need to really feel simply as stunning and celebrated as any person else within the bridal birthday celebration. Self belief begins with have compatibility—don’t accept a get dressed that wasn’t made along with your physique in thoughts. Hunt down manufacturers (like Bridal Babes!) specializing in inclusive sizing and perceive the nuances of curvy style.”
She additionally emphasised self-advocacy: “Don’t be afraid to talk up all the way through the styling procedure. Whether or not that implies requesting a unique neckline, including straps for fortify, or soliciting for further room within the hips, your convenience issues. And in the end—apply your energy pose within the replicate, placed on that get dressed, and remind your self that you just’re no longer simply dressed in a robe—you’re appearing up in complete glam for somebody you’re keen on. That’s a fantastic factor.”
Material Issues: Stretch Satin Over Chiffon
One of the most smartest design choices Bridal Babes made? Opting for stretch satin over the normal chiffon that dominates bridesmaid racks. No longer simplest does it {photograph} like a dream, however it hugs the physique in the entire proper puts with out clinging the place it shouldn’t. Stretch satin gives construction and convenience, particularly for curvier our bodies—chiffon, against this, will also be unforgiving and shapeless.
“Conventional bridesmaid materials like chiffon and tulle might glance subtle, however they’re no longer all the time type to curves,” Ashley stated. “They have a tendency to hold within the mistaken puts or fall flat with out construction.”
As an alternative, stretch satin delivered what curvy our bodies wanted: “It sculpts, helps, and strikes with the physique. It provides a luxe, pink carpet really feel whilst nonetheless being breathable and forgiving. For our curvy shoppers, it manner no tugging, no pinching, and no sacrificing taste for convenience. It’s a cloth that celebrates the physique as an alternative of seeking to disguise it.”
Styling a Bridal Celebration, the Bridal Babes Means
Combine-and-match bridesmaid styling is in all places presently—and Bridal Babes has made it no longer simplest simple however empowering. Their coordinated colorways and upholstery ensure that each and every member of the birthday celebration can put on what flatters them easiest, with out sacrificing concord.
Ashley broke it down: “We introduced our first mix-and-match assortment in 2021 and actually consider on this method as it lets in each and every user to select a silhouette that celebrates their easiest options. The important thing to protecting the glance cohesive is unifying parts like cloth, colour, and total vibe.”
“Our mix-and-match choices are constructed from the similar stretch satin in coordinated colorways, so each and every lady can shine in a method that fits her with out clashing with the gang. We all the time counsel that brides make a choice 2–3 flattering kinds and let the bridal birthday celebration make a choice from the ones. Our digital and in-person stylists assist information this procedure to ensure everybody feels wonderful—and the pictures prove surprising.”
Flipping the Bridal Trade Script
Regardless of the vast majority of U.S. ladies dressed in a length 14 or upper, the bridal {industry} has traditionally sidelined plus-size shoppers—providing fewer kinds, much less get admission to, and little birthday celebration. On most sensible of that, the bridesmaid get dressed marketplace used to be valued at $2.1 billion in 2023 and is projected to develop to $3.5 billion through 2032 (DataIntelo). Regardless of this large alternative, few manufacturers are assembly the instant with the dimensions vary, taste savvy, and inclusivity lately’s bridal events deserve. Bridal Babes is carving out a lane all their very own.
Ashley doesn’t sugarcoat the issue: “The bridal {industry} has lengthy catered to a slender imaginative and prescient of good looks, ceaselessly rooted in old-fashioned beliefs about length and form. For too lengthy, curvy ladies have been an afterthought—presented restricted kinds, unflattering suits, or requested to ‘make it paintings’ with customized alterations and uncomfortable materials.”
“At Bridal Babes, we’ve flipped that script. Curvy ladies aren’t an exception—they’re the norm. We commence each and every design procedure with inclusivity in thoughts, the use of genuine visitor comments and physique range as our information. We don’t simply ‘upload sizes’ to a set—we construct robes that prioritize convenience, self assurance, and haute couture at each and every length.”
And it’s no longer as regards to attire—it’s about illustration: “Via our viral content material, real-customer options, and size-inclusive designs, we’re replacing the narrative of what bridesmaid good looks looks as if. And the {industry} is in the end beginning to catch up as a result of illustration isn’t non-compulsory—it’s very important. And we’re proud to be main a shift the place each and every bridesmaid, without reference to length, looks like the primary persona.”
Be told Extra and Store at BridalBabes.co!
With daring colorways, body-loving silhouettes, and mix-and-match choices, Bridal Babes makes it simple to coordinate a bridal birthday celebration that’s fashion-forward and figure-flattering. They take the guesswork out of styling and provides each and every bridesmaid a second to polish.
Ashley and Charles didn’t simply create lovable attire—they constructed a logo that represents. And the {industry} is taking notes.
Final analysis? Bridal Babes is the bridesmaid logo to grasp. They’ve married inclusivity with taste, and the result’s a set that celebrates each and every curve, each and every coloration, and each and every tale. Whether or not you’re styling your bridal birthday celebration or status in somebody else’s, Bridal Babes has the have compatibility, the material, and the trend to check your second.
Proceed Studying
