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Simply in time for Valentine’s Day, when underwear want lists, self-love buying groceries carts, and romantic fantasies are most sensible of thoughts, we were given a pitch that each excited and essentially overjoyed us.
Fredericks of Hollywood, the long-lasting underwear emblem synonymous with sultry taste and intercourse attraction, is as soon as once more sporting plus sizes throughout its website online. And truthfully? We needed to do a double take.
For plenty of plus length style fans, Fredericks of Hollywood is a reputation steeped in nostalgia, myth, and a marginally of revolt. It’s the emblem that helped make underwear glamorous, bold, and unapologetically horny lengthy ahead of the mainstream stuck up.
Fredericks of Hollywood with plus length choices? Prolonged sizing built-in all over their collections? Catching a mid-size or curve fashion within the product carousels?
Sure, sure, and sure.
This go back looks like greater than a product replace.
It looks like a cultural full-circle second.
A Emblem That Used to be As soon as Daring, Then Went Quiet on Inclusivity
Fredericks of Hollywood has a mythical position in underwear historical past. Based within the past due Nineteen Forties, the logo helped outline fashionable underwear, pioneering inventions like padded and push-up bras and shaping how girls expressed sensuality thru style.
However like many legacy manufacturers, its dating with plus length consumers has been sophisticated.
Sure, Fredericks Did Raise Plus Sizes Prior to
Should you shopped Fredericks catalogs or retail outlets within the early 2000s and 2010s, it’s possible you’ll take note seeing prolonged sizing, on occasion as much as 3X or fuller cup sizes. In August 2012, Fredericks made headlines after they introduced a remodeled plus length division, prolonged sizes as much as 3X and 42F, and featured plus length fashions Katya Zharkova and Amanda Tice prominently of their advertising with the hashtag #AllAboutCurves.
It felt vital.
And but, the supply wasn’t solid. The plus length class would amplify, shrink, disappear, and reappear, mirroring a broader trade trend of treating prolonged sizing as a pattern moderately than an everlasting dedication.
Then got here the logo’s restructuring, chapter, and eventual pivot to online-only operations after its retail outlets closed in 2015, a turning level that reshaped the label totally.
Why This Plus Dimension Go back Feels Other
Speedy ahead to 2026, and abruptly Fredericks of Hollywood is quietly providing prolonged sizing throughout classes once more; no longer simply underwear, however clothes, bodysuits, corsets, babydolls, and style items. This time, prolonged sizing is built-in all over the website online moderately than siloed in a separate segment.
Here’s what we’re seeing:
Dimension Vary: Prolonged sizing to be had in XXL, XXXL, 1X, 2X, and 3X throughout more than one classes.
Now, to be transparent: this vary remains to be restricted and does no longer absolutely serve the breadth of the plus length marketplace, however this is a notable step ahead.
Product Classes: Babydolls, corsets, bodystockings, clothes, skirts, bras, and full-figure kinds with cup sizes as much as 42F.
Collections: Signature collections like Angelica, Scarlett, Pia, and Melrose come with prolonged sizing choices.
Web page Integration: Dimension filters constructed without delay into navigation, making it more straightforward to buy via length with out searching thru separate pages.
Visible Illustration: Plus length pictures seem intermittently in product carousels along straight-size fashions.
And that remaining level? It isn’t non-compulsory; it is very important. Illustration in product images isn’t a pleasing contact; this is a baseline requirement. Plus length customers deserve to peer how those items glance and have compatibility on our bodies like theirs, no longer bet, no longer believe, and no longer depend on critiques to fill the space. If Fredericks of Hollywood is fascinated with inclusivity, they will have to put money into plus length fashions, numerous frame varieties, and constant illustration throughout their website online. The rest much less, is performative.
Get right of entry to, Now not Simply Inclusion
Maintaining it 100: inclusion is not only about record XXL on a product web page.
It’s about:
- Constant length levels throughout collections
- Equivalent pricing (no plus length upcharges)
- Illustration in imagery and campaigns
- Inventory ranges that don’t promote out straight away
- Taste parity (no longer simply elementary black)
For a emblem like Fredericks, whose DNA is myth, intercourse attraction, and empowerment, providing plus sizes is not only a industry transfer. This can be a remark about who merits get admission to to want, myth, and style myth.
Why This Issues for Plus Dimension Customers
For plenty of plus length other people, plus length underwear buying groceries has traditionally been medical, utilitarian, or hidden at the back of the shop. Fredericks of Hollywood was once all the time the other: provocative, playful, and aspirational.
The underwear trade has lengthy been some of the size-exclusive corners of favor, reinforcing the concept that sensuality and want are reserved for smaller our bodies.
So, seeing prolonged sizes go back to Fredericks feels symbolic. This can be a reminder that plus length our bodies have all the time been a part of the myth, even if manufacturers forgot to serve us.
Fredericks constructed its legacy on making glamorous, provocative underwear available to on a regular basis girls. Seeing that philosophy lengthen extra comprehensively to plus length choices is precisely what that legacy must appear to be in 2026.
The Industry Case Is Transparent
Dimension inclusivity as of late is not a “nice-to-have.” It’s the usual.
The worldwide plus length style marketplace is value over $300 billion and rising. Plus length shoppers additionally reveal robust buying energy. When ModCloth expanded its plus length choices in 2011, plus length orders had a 25 p.c upper order worth and consumers bought 17 p.c extra pieces in step with order than straight-size customers.
Manufacturers like Savage X Fenty, Adore Me, and ThirdLove constructed their companies via centering inclusivity from day one. Victoria’s Secret, as soon as Fredericks’ greatest competitor, misplaced vital marketplace percentage partly as it was once sluggish to adapt on sizing and illustration.
The manufacturers thriving in 2026 keep in mind that length inclusivity isn’t a advertising marketing campaign, this is a baseline expectation.
The Quiet Rollout: Why This Issues
Unusually, this enlargement has no longer ruled style headlines. Not like splashy inclusivity bulletins from more moderen manufacturers, Fredericks’ prolonged sizing feels extra like a quiet rollout than a PR marketing campaign.
This is each a chance and a problem.
When legacy manufacturers amplify sizes with out fanfare, plus length shoppers regularly uncover it thru neighborhood whispers moderately than advertising megaphones. And truthfully? That merits to switch.
We would really like to peer Fredericks lean into this second, function plus length fashions prominently in campaigns, keep up a correspondence their imaginative and prescient for serving plus length consumers, and make it transparent that prolonged sizing is central to their emblem shifting ahead.
What We’d Like to See Subsequent
Fredericks’ present plus length choices are essentially thrilling. Here’s what would lead them to even more potent:
1. Transparent Dimension Vary Verbal exchange
Make complete length levels glaring on product pages so consumers do not need to depend on filters.
2. Constant Availability Throughout New Launches
Release new collections with prolonged sizing from day one, no longer as an afterthought.
3. Amplified Illustration
Characteristic plus length fashions prominently in campaigns, newsletters, and social media, no longer simply in scattered product pictures.
4. Clear Verbal exchange
Proportion what drove this enlargement and your long-term dedication to plus length consumers.
5. Ongoing Consideration to Have compatibility
Design for plus length our bodies, no longer simply scale up straight-size patterns.
6. A Fuller Plus Dimension Vary
True plus length inclusion approach designing past XXL. Prolonged sizing must get started at 1X and scale thru a minimum of 3X or 4X with devoted plus have compatibility patterns.
Our Take: Wary Optimism
We’re essentially excited to peer Fredericks of Hollywood stepping again into inclusive sizing. The nostalgia on my own makes this really feel like a popular culture second. For the ones folks who take note flipping thru Fredericks catalogs as youngsters and discovering not anything in our length, seeing choices all over their babydoll and corset collections hits otherwise.
However we also are looking at carefully. Inclusivity isn’t a seasonal experiment; this is a long-term dating. Plus length customers have lengthy reminiscences.
If Fredericks continues to amplify sizing, function plus length fashions, put money into have compatibility, and stay plus length style front-and-center, this might mark a significant comeback tale in underwear historical past.
At the moment, we’re celebrating the development whilst calling for extra. The mixing around the website online is promising, and the preliminary illustration indicators motion in the proper path.
Fredericks of Hollywood, we see you. And we’re paying consideration.
Store Fredericks of Hollywood Plus Sizes at Fredericks.com
Fredericks of Hollywood returning to plus sizes is not only about bras and bodysuits. It’s about reclaiming myth, visibility, and get admission to. It’s about legacy manufacturers evolving with the our bodies that experience all the time liked them.
And truthfully? Nostalgia hits other when it in spite of everything suits.
Have you ever shopped Fredericks of Hollywood’s prolonged sizing? Proportion your revel in within the feedback, we would really like to listen to from you.
