Let’s be actual for a second.
Plus dimension type didn’t turn out to be visual as a result of manufacturers all of sudden made up our minds to care. It turned into visual as a result of plus dimension influencers like Kenajoo, confirmed up, confirmed out, and constructed audiences that might no longer be omitted.
Prior to prolonged sizing used to be a technique, plus dimension creators had been already styling themselves with restricted choices, reviewing manufacturers truthfully, and developing areas the place self assurance used to be no longer tied to a host on a tag. They had been doing the paintings in actual time, frequently with out credit score, budgets, or backup.
And the affect is simple.
In line with a find out about by way of Influencer Advertising and marketing Hub, just about 49% of shoppers depend on influencer suggestions when making buying choices, particularly in type and good looks, the place believe and relatability subject maximum.
Now pair that with this: the U.S. plus dimension attire marketplace on my own is valued at over $24 billion, but plus dimension shoppers are nonetheless underserved, underrepresented, and too frequently handled like an afterthought.
That hole? Plus dimension influencers fill it each and every unmarried day.
Put merely, plus dimension influencers don’t seem to be area of interest. They’re a motive force at the back of discovery, self assurance, and conversion.
Because of this The Curvy Fashionista created the Plus Influencer Highlight Collection.
This ongoing editorial function highlights plus dimension influencers and content material creators who don’t seem to be simply posting outfits, however shaping tradition, development neighborhood, and pushing the dialog ahead round visibility, self assurance, and illustration.
As a result of illustration isn’t a development.
And since you can not be what you can not see.
Editorial word: Plus dimension influencers take a seat on the intersection of believe, neighborhood, and buying energy. For manufacturers, that is the place unique affect lives.
And with that, meet our subsequent Plus Influencer Highlight.
Plus Influencer Highlight: Kenajooo Is Evidence That Self belief Is a Selection You Make Day-to-day
Some creators plan their influencer foundation tale all the way down to the final grid put up. Kenajooo didn’t. And truthfully? That’s a part of the magic.
Primarily based in Baltimore, MD, Kenajooo’s adventure into content material advent started the best way such a lot of actual ones do, by chance, in the course of chaos, all the way through the 2020 lockdown. What began as finding out TikTok dances together with her niece Milan “only for a laugh” temporarily was one thing a lot larger.
“Prior to I knew it, folks had been tuning in,” she stocks. “However issues in reality took off once I shared a video about being stood up on a date. The tale used to be relatable, however everybody used to be obsessive about my outfit.”
That second used to be a lightbulb. Now not as a result of virality, however as a result of what it published.
“It confirmed me the facility of revealing up as your self, assured, trendy, and actual.”
From there, Kenajooo’s platform developed into what it’s lately: an area the place plus dimension girls really feel noticed, affirmed, and inspired to take in house unapologetically.
When the Web Meets Actual Existence
Affect isn’t at all times measured in likes or perspectives. Once in a while it looks as if being stopped in the street.
“I spotted my content material used to be making an affect when girls started preventing me in public or messaging me simply to mention how a lot they attached with my movies,” she says. “The affection I obtain each on-line and in individual is so authentic.”
The ones moments floor her. They remind her that past the aesthetics and content material schedules, there are actual girls at the different aspect of the display screen.
“I’m developing one thing that makes folks really feel noticed.”
And that feeling? That’s the thread operating thru the entirety she does.
“The Ladies” Are the Motivation
Ask Kenajooo what helps to keep her appearing up, and the solution is quick.
“The ladies are my motivation… at all times.”
Each and every outfit she stocks, each and every advice she makes, each and every styling tip she drops is created with neighborhood in thoughts.
“After I see girls dressed in the items I’ve shared or sending me footage feeling assured and radiant, I’m really shocked each and every time,” she says. “It’s this kind of gorgeous reminder that that is larger than type.”
For Kenajooo, taste is a conduit. It’s about self assurance, connection, and collective pleasure.
Minimalist, Fashionable, Female and Rooted in Legacy
If she needed to describe her private taste in only some phrases?
“Minimalistic, stylish, female.”
However dig a bit of deeper, and also you’ll in finding layers of affect that cross some distance past tendencies. Her aunties performed a significant position in shaping how she sees taste and self-presentation.
“They confirmed me what undying self assurance looks as if. They at all times carried themselves with class and aptitude.”
After which there’s Monique, whose presence left an enduring imprint.
“She made being a assured, plus dimension girl appear to be a party. That blend of humor, self assurance, and class has stayed with me ever since.”
Difficult the Regulations by way of Current Totally
Kenajooo doesn’t imagine plus dimension type must be innovative to be radical. Once in a while, merely appearing up totally is sufficient.
“I take advantage of my platform to turn that plus dimension girls can also be trendy and assured too,” she explains. “I like striking appears in combination that problem the concept we need to conceal our our bodies or get dressed a undeniable means.”
For her, visibility is the paintings.
“Self belief doesn’t get started while you achieve a undeniable dimension. It begins when you make a decision to like your self now.”
Each and every outfit, each and every put up, each and every caption is intentional.
“Model must really feel a laugh and releasing, no longer restricted by way of a host on a tag.”
What Manufacturers Nonetheless Get Fallacious
Kenajooo doesn’t sugarcoat her frustration with the rage trade.
“I want extra manufacturers understood that plus dimension girls are WOMEN. Length.”
She issues out what such a lot of shoppers really feel however hardly pay attention said.
“We need to really feel gorgeous, trendy, and all the above similar to somebody else. Once in a while it appears like we’re handled like an afterthought.”
And types realize once they’re simplest doing the naked minimal.
“Plus dimension type isn’t with regards to including larger sizes. It’s about goal, inclusion, and illustration.”
Taste Hacks, Puppy Peeves, and the Energy of Equipment
In relation to sensible taste recommendation, Kenajooo helps to keep it actual.
Her must-know hack?
“Learn to paintings the ones scissors! Any piece can also be adapted, cropped, or styled to suit you.”
Her go-to self assurance booster?
“A excellent pair of persona glasses or a lovely gold or silver bangle. Equipment flip one thing easy into one thing you.”
And her largest taste puppy peeve?
“When folks get too ate up by way of tendencies and omit their private essence. Taste must inform your tale, no longer replica any person else’s.”
The Denims That Introduced Her Again
At this time, there’s one emblem that makes her really feel in point of fact unstoppable.
Common Usual, particularly their denims.
“I latterly rediscovered my self assurance in dressed in denims, and I’m obsessed,” she says. “They’ve in point of fact mastered the artwork of the are compatible. I think supported, trendy, and unstoppable each and every time.”
Redefining Affect
For Kenajooo, affect isn’t about main folks or chasing numbers.
“It’s about neighborhood, connection, and mirrored image,” she explains. “Virtually like a Jordan Peele Us second. A reflect between me and the ladies who see themselves in my content material.”
That mutual inspiration is what makes it actual.
What’s Subsequent
At this time, Kenajooo is concerned about completing her bachelor’s level, a purpose she’s proud to go back to after hitting pause.
Past that, she’s quietly development one thing particular: a jewellery emblem with reference to her center, with hopes to release in past due 2026 or early 2027.
“It’s nonetheless within the early phases, however it’s one thing I’ve dreamed about for a very long time.”
The Message She Leaves At the back of
If there’s something Kenajooo hopes you are feeling after scrolling her web page, it’s this:
“If she will stroll, I will be able to fly.”
She needs girls to look her adventure and really feel empowered to start their very own.
“To transport with self assurance, take in house, and imagine that their tale issues.”
And truthfully? That message lands.
Need to Be Featured on The Curvy Fashionista?
The Plus Influencer Highlight Collection exists to magnify tales like Kenajooo’s; creators who’re development neighborhood, transferring narratives, and appearing up boldly in areas the place plus dimension voices need to be targeted.
If you’re a plus dimension influencer or content material writer the usage of your platform to encourage, train, entertain, or problem the established order, we need to pay attention your tale.
Observe to be featured in our Plus Influencer Highlight Collection:
However that’s no longer the one highlight we provide.
If you’re a plus dimension skilled, entrepreneur, or trade proprietor making strikes for your trade, whether or not in type, good looks, media, tech, wellness, or past, our Curvy Boss Highlight Collection used to be created to focus on leaders development on their very own phrases.
Observe for the Curvy Boss Highlight right here:
And if you’re a plus dimension fashion having a look to percentage your adventure, amplify your visibility, and encourage others thru illustration, our Plus Fashion Highlight Collection celebrates fashions at each and every degree and revel in degree.
Observe for the Plus Fashion Highlight right here:
As a result of each and every tale merits house.
As a result of visibility adjustments what’s conceivable.
And since you can not be what you can not see.
