Welcome again to some other week of The Curvy Fashionista’s Plus Influencer Highlight, our collection celebrating the boundary breakers, tastemakers, and changemakers redefining plus measurement style and tradition, like Latoya of The Fats Lady of Model.
Each and every characteristic on this collection highlights a voice that’s serving to form the way forward for plus measurement style, one unapologetic glance, one tough put up, and one daring remark at a time. Remaining week, we spotlighted FashionMaBE (Jaimee Rucker), the DC-based writer mixing religion, style, and self belief right into a motion. This week, we’re heading to Chicago to fulfill a lady whose identify is a rallying cry in itself… LaToya Wright, the pressure in the back of The Fats Lady of Model.
Why This Plus Influencer Sequence Issues
Social media didn’t simply trade the trend panorama… it rebuilt it. The upward push of Instagram, TikTok, and running a blog created the very best runway for voices like LaToya’s to be heard. And with that got here a revolution: the expansion of plus measurement style as each a trade and a cultural motion.
As soon as an overpassed area of interest, the plus measurement style house is now a multi-billion-dollar business and influencers had been the motive force in the back of that visibility. Analysis from Influencer Hero presentations that prime plus measurement creators within the U.S. moderate engagement charges above 2%, outperforming many mainstream style influencers. And in step with The Social Cat, nano and micro influencers, which come with many plus measurement creators, ship the best engagement within the business, proving that illustration resonates.
Briefly: social media didn’t simply open the door… it ushered in a completely new generation of plus measurement style visibility.
And few other people include that shift extra authentically than LaToya Wright, a Chicago-born writer, author, and magnificence powerhouse who’s been giving voice to her town’s plus measurement group for years.
How Social Media Helped Plus Dimension Model Take Up House
Let’s be actual, the expansion of plus measurement style actually rode the wave of social media. Ahead of Instagram and TikTok, illustration was once scarce. Now? Plus measurement creators command thousands and thousands of fans and main emblem partnerships. In step with Launchmetrics, influencer advertising and marketing in style grew over 700% within the ultimate decade, and plus measurement creators are main one of the vital most attractive campaigns, continuously outperforming mainstream influencers in authenticity and group engagement.
Creators like LaToya didn’t simply sign up for the dialog, they constructed the degree.
The Fats Lady of Model at the Voice of Chicago’s Plus Dimension Group
“I began thefatgirloffashion.com to provide a voice to Chicago’s plus measurement group,” LaToya stocks. What started as a neighborhood weblog changed into a platform amplifying plus measurement visibility with sharp observation, fearless taste, and relatable honesty.
Her target market first made her notice her energy when her DMs full of messages from girls and women announcing her phrases made them really feel noticed. That more or less connection? That’s affect, now not in likes, however within the quiet screenshots stored for inspiration later.
“Affect is continuously now not present in likes however in quiet screenshots stored in telephones used as inspo for later,” LaToya says.
Her Taste: Quirky Streetwear Meets Self belief
LaToya’s non-public taste blends boldness with street-smart power, what she calls “a mixture of corky streetwear.” However her adventure with style is going deeper than traits.
“My measurement has influenced my non-public taste essentially the most,” she explains. “I’ve been fats since I used to be a kid, and equipment have at all times have compatibility. I construct from there to this present day.”
Her signature energy glance?
“A two-piece swimsuit with a horny bra as a most sensible. With this glance, I will be able to’t be stopped.”
We’ll co-sign that power.
What Manufacturers Wish to Perceive
When requested what she needs manufacturers knew, LaToya doesn’t mince phrases:
“We would like and deserve the entire issues directly measurement ladies have and wish. Our wants are the similar.”
It’s a easy fact that also wishes amplifying. Plus measurement shoppers aren’t inquiring for separate tables, they’re inquiring for inclusion, recognize, and magnificence fairness.
And her favourite hack for locating the ones trendy gem stones?
“The boys’s phase is a jewel hiding in undeniable sight.”
What’s Subsequent: BravCon and Past
Subsequent up, LaToya is heading to Las Vegas to hide BravCon, bringing her signature “FOMO content material” for enthusiasts who love her witty observation and unfiltered takes. You’ll practice alongside at thefatgirloffashion.com for behind-the-scenes protection and magnificence inspo.
Her ongoing venture? To remind plus measurement ladies all over to step into the arena… unapologetically.
“Plus measurement ladies will have to be out on this planet taking over house.”
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On Giving and Appearing Love…
Influencers like LaToya are greater than content material creators, they’re tradition shifters. Their have an effect on is measurable, visual, and necessary to the ongoing enlargement of inclusive style. The upward push of plus measurement influencers has now not handiest expanded what’s conceivable for manufacturers but additionally redefined what good looks, taste, and self belief seem like on-line.
And right here at The Curvy Fashionista, we’re proud to stay that attention shining.
