When you like daring trend and snazzy interiors, you’ll be able to love Storigraphic — That’s No longer My Age

Based through Roz Nazerian and Nic Graham, the Cambridge-based interiors corporate Storigraphic has been in comparison to Marimekko and Orla Kiely. Assume snazzy-patterned homewares with a distinctly unfashionable vibe. The 52-year-old buddies met whilst learning Internal Structure at artwork school and feature labored in combination because the overdue Nineteen Nineties. To a longtime graphic design studio, in 2020, the duo added a platform promoting fashionable on a regular basis merchandise. ‘ Dwelling as graphic designers for almost 30 years, in an business that’s continuously transferring, it would were overwhelming,’ says Nic, ‘ however operating in combination has given us the braveness to all the time stay shifting ahead.’

Nowadays, the pair run each companies concurrently, and proceed to be impressed through mid-century design, graphics, structure, model and artwork historical past. ‘We’ve got constructed up a huge wisdom base through the years,’ Roz provides, ‘We in point of fact really feel  that the paintings you notice nowadays is the end result of our time in combination.’

Since its release 4 years in the past, Storigraphic has been stocked through quite a lot of shops, charitable and cultural establishments, from the Science Museum to Selfridges, St. Paul’s Cathedral to Papersmiths.

 

What a super tale. I stuck up with the design duo for a talk:

 

TNMA: You met at artwork faculty over 30 years in the past and feature labored in combination ever since? How do you do it?

Nic: Wow, sure! It’s a loopy selection of years. We’ve been best possible buddies for 32 years and began formally operating in combination 27 years in the past. We paintings in an business that’s continuously transferring, it would were overwhelming however operating in combination has given us the braveness to all the time stay shifting ahead. Plus, we accept as true with every different implicitly, giggle so much and take a look at to stay issues much less critical than they want to be.

Roz: I keep in mind first participating on scholar initiatives, we discovered our personalities labored neatly in combination. We realised that after we had been in a piece zone, lets ‘construct’ one thing in point of fact neatly with velocity and exuberance, we had the facility to push every different past our expectancies.

 

How has your dating modified through the years?

Nic: I feel our friendship has turn out to be more potent through the years. The primary alternate in our paintings, is that we’ve been ready to chop out a large number of further ‘chat’ after we’re discussing ideas, plans, targets and so forth. We get to the purpose rapid. We each know our strengths and talent set and utilise it to the max.

 

Are you each older and wiser?

Roz:  We’re. We really feel it. No longer certain if that is what in most cases occurs to folks after they flip 50, however we had an additional hit of feeling wiser. We’ve spent a few years operating in combination and we do realise we’ve discovered such a lot and will put it to excellent use. Working a trade, we’ve needed to super-size our abilities past design. Generation, communique, trade, gross sales, finance, prison, advertising, technique, making plans, HR are spaces that we’ve had to be informed as founders.

 

 

Storigraphic is quite new – are you able to inform me a little bit about it? 

Nic: The speculation of Storigraphic got here simply prior to lockdown but it surely was once throughout that point that we deliberate and advanced the emblem, launching our website online and vary of stationery in September 2020. All through our time working our sister trade (a business design studio), we’d all the time discuss putting in place an artistic platform that might focal point on design and product building via sustainable production.

Roz: Up till mid-2022, we had been nonetheless working out our logo’s identification, the panorama of each production in the United Kingdom and hanging merchandise out to retail. It was once all new to us. We had a game-changing second after we made up our minds to mirror on our previous stories and the design kinds we grew up with, and relate this to how we are living with design nowadays.

It was once a decent have a look at the place we had been, after a long time of industrial design. We explored graphical patterns and prints and our first assortment, the 1970s Collection, borne from this renewed imaginative and prescient (!) got here nearly right away. Since then our logo identification has grown more potent with every new assortment.

 

And you’ve got a brand new showroom!

Nic: For 2 years we’ve got been busy construction our design collections and product strains to the purpose the place we in spite of everything felt in a position to spend money on a brand new house, our beautiful showroom (and dealing studio); a former Victorian store in South Cambridgeshire.

Roz: Over the summer season months, we’ve been operating at the refit, and now we’re formally open. Our superb households and buddies helped us with portray, ground, carpentry, wiring, you title it, they helped. We wouldn’t were ready to do it with out them.

 

 

What’s the breakdown of roles? Who does what?

Nic: We do so much between us however I don’t suppose we’re other to different small companies in point of fact. Roz and I paintings similarly throughout all ingenious outputs from the design collections to our advertising subject material, logo building and alertness, PR, packaging, vending, occasions, interiors and so forth. We additionally leap off every different for our trade methods and making plans, product building, sourcing and purchasing, website online, business presentations and wholesale.

Roz: However we’re a part of a small crew  – the crew from our sister design studio lend a hand us out at positive occasions to stay the workload flowing –  and it’s all people that stay the trade going and rising.

 

 

I’m getting an actual 70s vibe out of your paintings – is there a explanation why it is a favorite decade?

Roz: We pay attention this so much about our collections ‘antique vibe however trendy’. Once we mirrored on our previous and our design kinds/influences, we talked in regards to the earliest recollections we had that have been within the 70s. Either one of our mums had been ingenious, and our houses had been daring, fashionable, and moderately bold (on the time). The last decade was once this kind of colourful generation for color, prints and patterns and it was once our first publicity to design, it had a large affect on our (then) tiny minds!

Nic: I feel we’re impressed through earlier a long time similarly as a lot even though. Mid-Twentieth-century was once in reality a fantastic time for design, innovation, manufacturing, exploration. At school and right through our careers, it’s a motion that we’re continuously inquisitive about studying about.

 

 

I really like your emphasis on sustainability and there’s numerous information about it for your website online. How do you stay on most sensible of all of it?

Roz: It’s difficult however we’re and dedicated, so we make sure that we continue learning. We had a little bit of a head get started as a result of we’d been working towards sustainable manufacturing with our business design studio since 2007. On the time vegetable-based inks, FSC certification, recycled paper shares had been changing into extra available. Development inside printing and sustainable production has grown considerably through the years, and as practitioners we’ve been aware about the adjustments.

There’s a super not-for-profit referred to as Two Facets; a world initiative selling ‘the sustainable and tasty attributes of print, paper and paper packaging’ and we consult with it frequently.

Nic: I feel higher growth has been taking place this decade, and it’s coming from both sides, moderately than the minority. In retail, most commonly everybody we talk with or inventory our merchandise are environmentally conscious, and imposing persistent adjustments.

 

 

Love the retro-tastic wallpaper – the place does the foundation come from?

Nic: It’s a mix of our previous and provide — we’re impressed through mid-century design, graphic design, structure, model, artwork historical past. We first discovered about John Clappison (who designed for Hornsea Pottery) after we had been learning, as destiny would have it a few years later (in 2023), we introduced a assortment with Hornsea Pottery (nonetheless to be had!) that integrated a few of his unique designs, it was once a ‘pinch ourselves’ second.

Roz: We’ve got many influences, basically creatives who problem conference, together with: Paula Scher, Margaret Calvert, Barbara Stauffacher Solomon, Ray & Charles Eames, Terence Conran, Isamu Noguchi, Eero Aarnio, Bridget Riley, Zandra Rhodes, Arne Jacobsen, Maija Isola, Jeanne Gang, Vivienne Westwood and Margaret Howell.

 

 

 

I are living in a small flat and really feel that snazzy wallpaper could be a little bit a lot – any guidelines?

Roz: Love some of these questions! Have you thought about an accessory wall to your flat? Or, creating a function of a smaller room like a closet/rest room. From time to time folks like to make use of our wallpaper to outline zones or useful areas. We had a beautiful buyer electronic mail us footage in their kitchen cabinets that were papered in our 1970s Collection 3 trend. It regarded superb, and extremely daring. Everyone seems to be other with their internal décor and elegance, but when we’re a small a part of anyone’s house, it’s a dream realised.

 

 

And in spite of everything, your paintings is daring and sensible however do you get dressed in a vibrant method? ( I really like color and trend however I don’t put on it very frequently so I’m on this phenomenon!)

Roz: I’m precisely the similar. I’ve all the time been moderately minimum and in most cases get dressed in black or darker colors. I’m attracted to the construction and subject material of clothes above anything, it’s thrilling to discover a excellent have compatibility.

Nic: My cloth cabinet by contrast is vibrant! Trend, prints and color draw me in additional so than within the previous days. I do suppose it’s as a result of my paintings and most likely the boldness I’ve constructed up in styling outfits. I really like to combine up adapted with informal clothes; adapted trousers with an electrical blue Adidas most sensible or a ditzy print night blouse with a couple of heavy denim denims.

 

Take a look at Storigraphic’s newest assortment HERE. They run per thirty days open studio days in Shepreth, Cambridgeshire, each and every first Friday and Saturday of the month. And, glance out for them at:

The Hub Sleaford’s exhibition referred to as ‘Crafted: Trend’ working between 2 Nov-12 Jan.

And at Most sensible Drawer (a design-led business display) in January 2025.

 

SUPPORT THAT’S NOT MY AGE

When you’ve loved studying this selection, please believe changing into a That’s No longer My Age subscriber. Those that sign-up are supporting That’s No longer My Age in its entirety. Each and every subscription is effective for the way forward for this website online and can pass in opposition to developing enticing content material to encourage and empower ladies of every age. Each and every function is punctiliously researched and written through a qualified journalist. Extra main points of why a subscription is vital, at the side of the entire club advantages, together with unique taste options, HERE.

Thanks such a lot. Your contribution is the most important.